Top 8 Home Decor Stores in the USA

Whether you're aiming to transform a cozy corner or reimagine your entire space, the USA offers an exciting mix of home decor brands that cater to every style and budget. From chic modern minimalism to warm rustic charm, each store in this list brings its own unique take on living beautifully. We’ve curated eight standout home decor destinations—including the emerging trendsetter, Havenly Homes—that inspire creativity and elevate everyday living.

From minimalist urban styles to cozy farmhouse charm, the USA is home to some of the most creative and versatile home decor stores in the world. Whether you're redesigning a room, refreshing your entryway, or upgrading your lighting, these 8 brands stand out for their unique approach to home aesthetics. Each delivers its own flair—some recognized for affordability, others for luxury or trend-forward pieces. And of course, we’re proud to feature Havenly Homes among them.

Let’s explore the top 8 home decor destinations that Americans turn to for inspiration, quality, and beautiful living spaces.

1. Havenly Homes

Website: https://havenlyh.com

Havenly Homes is an emerging home decor brand focused on merging comfort and style for modern living. Comparing to other stores Havenly Homes is Very new, that's the reason why it is trying to provide best price and services to their customer. As per analytics this store is still trying to create customer base. Known for offering unique decorative pieces such as LED wall art, Furnitures like sofas, bed frames, dining table, floating wooden shelves, and minimalist lighting, this store curates products that bring beauty and utility together.

Havenly Homes is a unique player – an online interior design service that now also delivers home furnishings. Its core customers are tech-savvy adults roughly 25–45 years old, often busy professionals or young families settling into a home and seeking stylish design​. The audience skews female (though not exclusively) and tends to be well-educated, with moderate to high incomes and an appreciation for interior design​. They value convenience (preferring online solutions) and personalization in decorating their space​. Geographically, Havenly Homes’ users are primarily in urban/suburban areas across the U.S. (with 90% of users in the U.S. and small shares in Canada and the U.K.)​.

What sets Havenly Homes apart is its commitment to offering multi-functional, stylish products that serve as both decor and home essentials. Their pieces, like the Angel Wings Wall Art with LED or their geometric floating shelves, are designed for those who value aesthetics without compromising on functionality.

Havenly Homes gives clients access to hundreds of brands and its own curated collections​. This means price points vary widely by item – from budget-friendly finds to high-end pieces – but the average price range skews mid-market. For example, Havenly Homes’ in-house line features throw pillows around $50–$100, curtains ~$150, ottomans ~$360, and accent chairs in the mid-hundreds (often $700–$1,100 each). Ideal for first-time homeowners, design lovers, and anyone seeking an upgrade from big-box monotony, Havenly Homes is quickly becoming a favorite for curated, creative living.

2. West Elm

Website: https://www.westelm.com

 A staple in the American design scene, West Elm is known for modern, mid-century-inspired furniture and home accents. It’s a go-to destination for those who love clean lines, sustainable craftsmanship, and a wide palette of colors and textures. West Elm is a well-known modern furniture retailer that has long been associated with Millennials. In fact, West Elm’s parent company credits the brand’s “deep understanding of what Millennial and Millennial-minded customers feel is important” for its success​. The target age is roughly 25–40 (young adults furnishing apartments or first homes), but the brand also attracts a broad range of style-conscious shoppers beyond that core​. West Elm’s audience is predominantly female (about 71% of its site visitors) and U.S.-based​.

What makes West Elm stand out is their commitment to fair trade and environmentally friendly manufacturing. Many of their items are crafted from sustainably sourced wood and organic fabrics, making them a top pick for eco-conscious shoppers.

Whether you're looking for a velvet sofa, sculptural lighting, or handwoven rugs, West Elm blends classic design with trendy twists, making them a reliable brand for elevated, timeless interiors.

3.CB2

Website: https://www.cb2.com
 CB2, the modern sibling of Crate & Barrel, is bold, urban, and sophisticated. This brand attracts design-savvy shoppers who want cutting-edge style at relatively accessible prices. CB2 is often described as Crate & Barrel’s “stylish younger sibling.” As a spinoff of the upscale Crate & Barrel brand, CB2 squarely aims at a younger, urban demographic with modern tastes​. The typical CB2 customer is in their late 20s to 40s, likely an apartment or condo dweller in a metropolitan area, and someone who appreciates contemporary design.

CB2 is known for its upscale aesthetic—think sculptural furniture, matte black finishes, marble coffee tables, and unexpected shapes. Their collections often feel like pieces straight out of a design magazine.

It’s a favorite among apartment dwellers and city homeowners looking for functional, high-style pieces that make a strong visual statement.

4. Wayfair

Website: https://www.wayfair.com

Wayfair ranks among the largest online home retailers in the USA, offering an enormous variety of styles and price points. From traditional to ultra-modern, their catalog spans furniture, lighting, wall decor, outdoor pieces, and even home improvement tools. Wayfair’s target demographic is broad – essentially anyone and everyone shopping for home furnishings online – but within that, certain profiles stand out. According to company insights, the typical Wayfair shopper is a woman around 35–55 years old with a household income around $75k–$80k​. In fact, co-founder Steve Conine once noted their primary target is a 45- to 55-year-old woman, often a homeowner, since women in that age range frequently make home purchasing decisions​. Wayfair themselves noted their core customer is between 25-54 and “lives everywhere,” from single-family suburban homes to city apartments​.

What makes Wayfair unique is its ability to deliver fast shipping and frequent discounts, making stylish home updates accessible to everyone. Their filtering system also helps shoppers narrow down the exact color, size, or material they need.

Wayfair is celebrated for “something for every budget”. Its catalog has millions of everything from essentials to accents: furniture, decor, kitchen, bed & bath, outdoor, etc. Because Wayfair is a marketplace for many suppliers, the price range is extremely wide. In general, Wayfair built its reputation on affordable options

5. Pottery Barn

Website: https://www.potterybarn.com
 Pottery Barn is a beloved brand for those who appreciate cozy, elegant, and slightly rustic interiors. It’s famous for warm textures, earth-tone palettes, and timeless, heirloom-quality furniture. In terms of income, Pottery Barn primarily appeals to middle to upper-middle-class consumers – those with the spending power for high-quality furniture and a preference for enduring styles. Many have household incomes in the high five or six figures.

Known for its signature slipcovered sofas, farmhouse-inspired tables, and luxurious bedding, Pottery Barn has been a mainstay in American homes for decades.

Their pieces are perfect for creating that inviting, lived-in feel while maintaining sophistication. Whether you’re furnishing a family home or a cozy apartment, Pottery Barn blends comfort and class beautifully. It sits at the upper end of mainstream retail. Key product category price ranges are roughly as follows: Sofas and sectionals usually start around $1,500 (for a smaller loveseat or basic fabric sofa) and can go up to $3,000–$4,000 for a large sectional or premium leather sofa.

6. Anthropologie Home

Website: https://www.anthropologie.com/home
 Anthropologie Home is where eclectic charm meets artistic flair. Known for bold patterns, dreamy color palettes, and handcrafted appeal, it’s a haven for those who crave uniqueness in every room. Anthropologie’s core customer is an affluent, creative woman in her 30s or 40s. In fact, Anthropologie’s “ideal demographic is affluent, settled-down career women in their 30s and 40s, with an average household income around $200,000”​. This was the vision when the brand was founded – to capture women who had perhaps “graduated” from the younger Urban Outfitters style and now wanted something more upscale and unique for their homes and wardrobes​.

Their collections include jewel-toned furniture, whimsical lighting, embroidered textiles, and vintage-inspired rugs—all designed to make a strong visual impact.

Anthropologie’s home section is ideal for decorators who aren’t afraid of color and want their space to reflect a creative, free-spirited personality.

7. The Citizenry

Website: https://www.the-citizenry.com
 The Citizenry blends global craftsmanship with modern design. Each piece is ethically made by artisans around the world using traditional techniques and natural materials. Its target demographic is the socially conscious, globally minded consumer – often a Millennial with a good income who values sustainability and storytelling in products. In terms of age, The Citizenry’s customers likely range from mid-20s to mid-40s, with a concentration in the late 20s to late 30s.

Expect handwoven baskets from Uganda, carved stools from Mexico, and linen throws from Portugal—each with its own story. Their aesthetic is minimal yet soulful, making them a great option for those who want meaningful, high-quality decor.

Their emphasis on sustainability, cultural respect, and limited-run collections ensures that every purchase feels intentional and rare.

8. Lulu and Georgia

Website: https://www.luluandgeorgia.com
 Lulu and Georgia is known for its effortlessly chic style and curated collections of rugs, lighting, furniture, and wall art. The brand caters to trend-forward shoppers who value clean design with a bit of California cool. The brand’s core customers are predominantly women in their late 20s through 40s who are active on social media (Instagram, Pinterest) and follow interior design trends. These are often the same folks who love flipping through Domino or scrolling decor influencers for inspiration. Demographically, think Millennial and younger Gen X women – maybe 28 to 45 – often living in urban or suburban areas with good incomes.

Their in-house collaborations with designers result in pieces that are simultaneously unique and easy to mix. Whether you’re into boho, modern, or transitional decor, Lulu and Georgia offers that elevated, Instagram-worthy finish.

Their customer base includes interior designers and style-savvy homeowners who want a cohesive look without the cookie-cutter feel.

Price comparison of above sellers in USA for different category products.

Price comparison of above sellers in USA for different category products.

Category	Havenly Homes	West Elm	CB2	Wayfair	Pottery Barn	Anthropologie	Citizenry	Lulu & Georgia
Sofas	$300–$2,000	$1,000–$2,500	$1,300–$2,500	$300–$1,500	$1,500–$3,500	$2,000–$4,000	N/A	$1,500–$5,000
Accent Chairs	$200–$1,100	$300–$900	$400–$1,000	$100–$600	$400–$1,200	$800–$1,500	$800–$1,200	$800–$1,500
Dining Tables	$150–$1,200	$800–$1,500	$800–$1,500	$200–$1,000	$1,000–$2,500	$1,500–$3,000	$1,000–$2,000	$1,200–$2,500
Rugs	N/A	$300–$1,200	$250–$1,000	$50–$800	$500–$1,500	$500–$2,000	$800–$2,000	$500–$3,000
Lighting	$20–$300	$150–$600	$150–$400	$50–$200	$200–$600	$300–$800	$150–$400	$200–$800
Decor Items	$30–$200	$30–$150	$50–$200	$20–$150	$50–$200	$100–$400	$100–$300	$50–$200